Firsthand accounts from baristas on what it means to be part of Wellington’s cafés, and coffee culture today.
Jessie on Coffee's Shifting Landscape

Growth, connection, and why creativity within Wellington's cafés is important.
Owen on Authenticity in Cafés

New growth, rising costs, and why cafés with character matter in Wellington.
Chris on Resilience in Coffee

How making, learning, and sharing keeps coffee alive
Ella on People and Connection

Balancing love for customers with the realities of running a cafe in tough times.
Growth, connection, and why creativity within Wellington's cafés is important.
Barista Experience
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10 years
Go-To Coffee
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Flat White
Can you tell me about how you started working with coffee and what brought you to Wellington’s cafe scene?
I started making coffee when I was 14 years old. My parents forced me to work at a cafe because I had bad social anxiety and they wanted me to crack out of my shell. And I did! The head barista who was there saw potential in me and taught me how to make coffee. And then I started university in 2020, and continued my coffee journey through Wellington, hopping around cafes and building up my expertise.
What do you think makes Wellington’s coffee culture unique?
The speciality-ness. Each brand is trying to do something new each year, and they're opening their horizons so much more. Like in Wellington, suddenly places are offering filter coffee, and we have lots of different brands creating new flavours and different beans. Expanding the market!
How have you seen the coffee industry in Wellington change over the past couple of years? Have you seen an overall trend of positive or negative growth?
Definitely negative. From working in the coffee industry for quite a few years, I've seen a lot. Mainly, the biggest switch was COVID. Then, after COVID, there have been a few extreme weather events; the rainfall in Brazil was a big one.
Working at [my job] over the past three years, all this has caused the price to go up, and customers' mindsets are more negative as they’re paying more. They expect better quality coffee with the price increase, but you can't get much better. There has been growth in the industry, which is positive, but it’s overshadowed by the price and the negative mindset of customers.
What is your favourite part about working as a barista?
Probably the community. You can build up relations with your customers and coworkers. We’re all here for coffee. And there are some benefits to it. I got a free WoF because they knew me as the girl from [my job]. People love you! Because you’re giving them their fuel. And you can always keep levelling up with your knowledge, getting good at latte art, and entering competitions. Could maybe be a roaster one day. It’s cool!
What are some recent successes you have experienced in your career?
I was unofficially given the title of head barista at my job. And then my job title changed at the roastery to junior coffee trainer, which is pretty cool. Also, I’m putting myself out there and doing more latte art competitions. Yet to win. But that’s okay. Making my way up in my job is my accomplishment.
What are some challenges you have faced within the coffee industry?
It's usually just management, not even at my current workplace. It's usually just someone. People's moods affect everyone in the workplace. If someone is in a bad mood at work, that falls down. And then going back to the prices of everything, everyone’s struggling, and employers can't pay you correctly. Like, baristas are very talented, and the more knowledge they have, they're worth a little bit more than the minimum wage.
What do you think needs to happen for Wellington’s coffee culture to thrive?
Cafes are kind of doing it already, they're bringing out new stuff, new things to excite people. New cafes are opening up, which is cool. Just balancing that with surviving in Wellington, which is hard. [Cafes] need to have different takes, have initiative, not just have boring stuff. The boring stuff is gonna shut down. It's got to have a point of difference that sets them apart.
Other than your cafe, what is your favourite Wellington cafe and why?
My favourite place to go on my day off is Evil Twins on Willis Street. Very good matcha, very good coffee. The vibes in there are elite. Cool streetwear, fashion, stuff like that.
I like Puku Pies, too. Beachfront. Classic New Zealand pies! Really good coffee. I trained most of the baristas there, so they all know me and give me coffee for free. Their customer service is great, because I know how hard it is to put on a smiley face every time. So I really appreciate their friendly manner.
What gives you hope for the future of Wellington’s coffee scene?
There are places opening. Even with the closures, people are filling in the gaps, people are willing to start their own business ventures, take that risk, and show their point of difference. Wellington is not a complete ghost town yet! Even though the big ones are dying off, the small ones are rising up.
New growth, rising costs, and why cafés with character matter in Wellington.
Barista Experience
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7 years
Go-To Coffee
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Long Black
Can you tell me about how you started working with coffee and what brought you to Wellington’s cafe scene?
Well, I'm a Wellingtonian, so I've always been a part of the Wellington scene. I used to work in a juice bar that was right next door to a café, like in the same building, with open doorways to each other, and I really enjoyed the vibe of the café. The staff used to sing and joke around, laugh all day, and make great coffee. And I really appreciated that kind of work culture, and I wanted to be a part of that. I didn't work at that cafe, but it inspired me to become a barista and work in a cafe.
What do you think makes Wellington’s coffee culture unique?
We've got a few really good roasteries based in Wellington, which is cool. And I think the nature of Wellington being such a compact but easily navigated central city tends to make that thrive. There is a good balance of business people and culturally immersive people, artists and creatives.
How have you seen the coffee industry in Wellington change over the past couple of years? Have you seen an overall trend of positive or negative growth?
I've seen lots of newer places pop up that aren't necessarily diverse. I get frustrated recently with the amount of places that are popping up that are all very minimalist, clean cut, and all seem very similar in their presentation. A lot of places are trying to capitalise on what they think is the ideal of success, without indulging in what they personally are passionate about. I think it’s great that a lot of the cafes opening up nowadays are run by people who have lots of experience in the cafe scene. People who are very passionate about coffee and have years of experience, who are looking to make an actual career out of it. Actual people who are really passionate about coffee, and that's really awesome that they're starting their own businesses. I think people are just prioritising mass appeal, as opposed to something that's got character or quirkiness, which I like.
What is your favourite part about working as a barista?
I like taking pride in making really good coffee. It's nice to get to work on something and make it better time and time and time again. It's an ever-developing skill. It's never that you learn it, and then you’re done and you're good at it. You're always fine-tuning it and always learning a little bit more every day, that's really cool. And I also love getting to have that social interaction every day, meeting new people and forming relationships with regulars and coworkers.
What are some recent successes you have experienced in your career?
[At my old job], we had a regular called John, we used to call him Grumpy John because he would be very critical, and not necessarily particularly positive. He was quite a negative man, but in a friendly way. We really liked John. He started rating our coffees. So he would come in, and he'd say, “That would be a six out of ten”. He used to rate all the baristas on all of their coffees, and he would keep encouraging us to do better through this rating system. He would say, “You're almost at a ten, and once you’re at a ten, then I'll stop rating”, and around Christmas time, he did give me a ten. I think I got the first ten out of the team, which was really cool.
What are some challenges you have faced within the coffee industry?
I'd definitely say the pricing of coffee is the big challenge for small cafes. Because the cost of green beans has been rising and people just flat out don't want to spend a lot of money on coffee, because some people remember when coffees were two dollars, and I remember when coffees were four dollars. People don't want to spend more than six dollars, it just seems unreasonable to them. The fact is, coffees are way underpriced for what they should be in today's market. The overheads and the budgeting of the whole situation is very difficult for everyone at the moment.
What do you think needs to happen for Wellington’s coffee culture to thrive? How can consumers specifically help?
This comes down to the wider political context of the cost-of-living crisis. People don't have as much of a disposable income to be able to go out and treat themselves as often as they would like.
It’s just a matter of when rates come down, which are allegedly supposed to come down within the next six months or something. I listen to the radio nowadays. I hear these things. A lower unemployment rate and lower cost of living in Wellington would allow people more funds to be able to go out and treat themselves.
So you don't think there's really much consumers themselves can do in this current situation?
No, I people do enjoy going out. At my old job, we had lots of customers who loved seeing us every day, but they would start saying, "I just can't afford it anymore." And that's just it.
Other than your cafe, what is your favourite Wellington cafe and why?
My go-to usually is Black Coffee. Because I really like the atmosphere there, it's not as clean-cut as some other ones. It’s got grunge, atmosphere, and staff that like to joke around and chat with you. It's got changing art displays as well, which is really cool.
One of my all-time favourites is always going to be Cafe Laffare. I used to go there all the time with my family when I was a little kid. And it's completely changed now, it's a very different place, but I still go there for nostalgia reasons. They always have a really high level of quality going on.
A recent favourite of mine is Pravda Cafe & Grill on Willis Street, which is a Soviet Union themed restaurant/cafe. They do really good coffee, pretty cheap coffee in today's market. They’re also a place that has a really cool atmosphere.
What gives you hope for the future of Wellington’s coffee scene?
I like this new culture of really accomplished and established baristas opening cafes, which gives me a lot of hope for the way the scene is developing. This wave of really established baristas here in Wellington.
How making, learning, and sharing keeps coffee alive
Barista Experience
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4 years
Go-To Coffee
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Long Black
Can you tell me about how you started working with coffee and what brought you to Wellington’s cafe scene?
I started working with coffee in 2021 at a cafe in Lyall Bay. I was front of house, but they eventually needed more baristas, and they trained me up. And I’ve been working at a few different cafes as a barista ever since. About 4 years.
What do you think makes Wellington’s coffee culture unique?
There’s just so much of it! It’s crazy, for a relatively small city, there are so many coffee places, roasteries, and cafes. Lots of variety, lots of tasty food and lots of good coffee.
How have you seen the coffee industry in Wellington change over the past couple of years? Have you seen an overall trend of positive or negative growth?
I'd say mostly negative. A lot of businesses, specifically hospitality, have been struggling with the post-COVID recession. Not just the cost of coffee, I think the cost of living is also pretty rough. In Wellington, most places are finding it pretty tough to keep going. Those places are still feeling the crunch, which I’m sure affects the price of coffee itself.
And climate change. Growing coffee is harder, so it costs more, and some of that price increase goes onto the customers, and they don't like paying more for stuff when they're already paying more everywhere else.
What is your favourite part about working as a barista?
I like that I feel like I’m making something. Crafting it? Even though it's something as simple as coffee, a bit of bean juice. Scratches the creative itch in my brain. And the people are nice most of the time.
What are some recent successes you have experienced in your career?
Just learning more about coffee, I guess? I feel like I’m more confident, not just with making it, but just understanding how it works, where it came from, where it’s going. Understanding different types of coffee, brewing coffee, origins. How all that works. Learning, gaining more knowledge, that's what I enjoy.
What are some challenges you have faced within the coffee industry?
Management. Just people who aren't good at their job, or treat you like you don't know your job. And then also as an employee, I can feel the crunch a bit, like recession-wise and everything. It's harder to make things the way you want them to be, and that goes for everyone. You could do better if you had the means to do so, but because things are a bit tight at the moment, you can't really do so.
What do you mean by “do better”?
I guess, just making things more enticing, making the cafe space nicer, providing better offerings. Making the experience better for customers. Sometimes it feels like you’re stuck doing the bare minimum, because the minimum is the maximum for some currently.
What do you think needs to happen for Wellington’s coffee culture to thrive? How can specifically consumers help?
I think we need to get out of a recession. For consumers specifically… If possible, educate them on why coffee costs what it does. I don't know if that means people will buy more, but at least they might understand. There are definitely some customers who don't understand why [coffee prices have risen], who are angry about it. So I think educating people on where the cost comes from might make it a little bit better.
Sometimes I have to explain to customers that the price of coffee is not just the price of beans; there’s labour involved, milk costs a lot of money, packaging costs money, there’s a lease to pay, and bills to pay. It covers everything. There are so many things that go into running a cafe. And then the cost of living is tied into everything as well. People are not going to spend money on coffee if they're feeling the strain on their wallet.
Other than your cafe, what is your favourite Wellington cafe and why?
I like Customs, on Ghuznee Street. I go there quite often. Good atmosphere, really good coffee, good food. Good people. Same with Swimsuit, although that's more for the atmosphere itself. And good coffee as well. The location is good too. I also like Kind Wish in Kelburn. Very cosy, nice interior. Nice and quiet, which is hard to find in Wellington these days, especially on the weekends. You can just have a nice coffee and chill out.
What gives you hope for the future of Wellington’s coffee scene?
People just love their coffee. They’re not going to let it die, they love it too much. And I like making coffee. Just as hard as it is, people will still find a way to enjoy nice things.
Balancing love for customers with the realities of running a cafe in tough times.
Barista Experience
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4 years
Go-To Coffee
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Vanilla Oat Latte
Can you tell me about how you started working with coffee and what brought you to Wellington’s cafe scene?
The first time I touched coffee was not actually in Wellington. It was back in Auckland. I had a hospitality job, and there was an espresso machine there, so I got my coffee training at that store. And then when I came to Wellington for university, I needed a job because life was expensive. And so that's how I got my barista job, because everyone needs a barista.
What do you think makes Wellington’s coffee culture unique?
The volume of it. There's just such a saturation of coffee in Wellington, and because there is such a wide range, there are a lot of options for variation inside of that. Because Wellington has a lot of their own coffee roasters, Laffare was born in Wellington as well as Havana. So, as there are a lot of roasteries that started here, it's natural that there's going to be a lot of coffee shops.
How have you seen the coffee industry in Wellington change over the past couple of years? Have you seen an overall trend of positive or negative growth?
Definitely negative growth. Like, it's just been declining. I work around parliament, so I work with a lot of public servants and over the past few years, job cuts have been insane. There's been a lot of restructuring, so a lot of my customer base is gone, like, it's been halved. And then the people who are still coming can’t afford as much coffee as they used to. I definitely have customers that when they come in, and I go, “I haven't seen you in ages” or like “I don't see you as often”. And they say, “I can't afford to have coffee, so I have to have coffee at home”. So it's definitely declined. I think just because there are too many people and not enough jobs, everyone is overworked and underpaid, and they just can’t afford coffee.
What is your favourite part about working as a barista?
My customers! I am a resident yapper; everyone and their mother knows that I’m a yapper. I literally have customers that I’ll make their coffee in the morning for necessity, and they’ll come back in the afternoon, and I'll be like, “Oh, do you need a coffee?” They were like, “No, I'm just here to talk, and I knew you'd be down for a conversation”. I love the range of people I get to see, because I see hundreds of people, and I'm one part of their life that's not related to family or work. So I like being that small moment, something fun. I definitely love my customers.
But talking technicalities, I fucking love steaming milk. Because once you get your silky milk and you can pour your little latte art, you feel like a god. Like fucking exactly. That's what I've trained to do. So that makes me feel really good.
What are some recent successes you have experienced in your career?
I'm the head barista, so that’s slay. I'm pretty much in charge of everything, and I train all the new girls. [My work] is trying to open a second store, I just don't know when. But I will be managing that second store, and I’ll get a manager pay rise and stuff, which is cool.
What are some challenges you have faced within the coffee industry?
I would say compensation or responsibility because it is a hospitality job. I feel like baristas get taken advantage of sometimes. I don't know. There aren't really many challenges because I'm good at my job. [...] Mostly, people are happy to see you because you're giving them caffeine. So they're kind of thankful for your existence. I do think my challenges are more behind the scenes. It’s hard to navigate being a barista as a full-time job because it's only ever seen as a part-time job.
We had to raise our prices recently, but that was because a lot of other cafes had to raise their prices earlier in the year, and the price of coffee beans went up. So that was a little hard. Because I had to tell everyone that the prices had gone up, and be like “I’m so sorry”. No one wants to raise their prices. So [my cafe] kind of held off for as long as we could until it wasn't financially stable to do so anymore.
What do you think needs to happen for Wellington’s coffee culture to thrive? How can specifically consumers help?
The price of coffee is a bit insane, and so it deters people a lot, but also, it's just because no one can afford it. [...] I don't know if there's anything customers can do. Besides supporting local, and trying to buy coffee, because if no one's buying it, we have to raise our prices. But then they can't afford it. So like it's, I don't know. Mostly the economy’s fault.
Also, in some places, coffee becomes very complicated. It's exciting and fun, but it kind of deters older generations who don't know as many flavours. I love a good, cheeky speciality coffee, but I am worried that we're only focusing on speciality coffees instead of doing it as an addition to classic coffee. Just don't lose track of the core of what coffee is.
Other than your cafe, what is your favourite Wellington cafe and why?
Collective Coffee in Te Awe library. Obviously, libraries you usually use for studying or research, I think having a cafe in there is actually a smart idea because you can get fueled up with food and coffee, and then you work. I whipped out two portfolios when I was sitting in that library cafe. I sat there, I ordered a coffee, I ordered an almond croissant, and [...] I sat there for like four hours straight. They close quite late, too. So it was good, I could really get into my deep work, and then because I'm already in the library when the coffee shop closed, I just walked across the hallway, and I didn't have to break my focus.
I also like Annexe Cafe because, again, it's in a bookshop. It's a convenient place, but still has a nice atmosphere. It's good, it’s affordable, and it's actually quite yummy. And it's just fun because it's not often that you have a cafe at a bookstore.
What gives you hope for the future of Wellington’s coffee scene?
I just hope that it survives. I hope that people can get back to affording coffee. Because coffee is obviously such a tool in society, people go for a coffee for a date, people go for a coffee for a work meeting, and they go for a coffee for a little break at work. I feel like going for a coffee, even if you don't drink coffee, even if you get a hot chocolate or something, it's still such a fundamental part of everyday life, and it would be a shame to have to cut back on that. Because I feel like then people really wouldn't have a safe third space they could go to relax and enjoy friends and connections and things. So I just hope that coffee culture survives so that human connection can also survive.
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